Build an online coaching business that pays you beyond the lesson tee.
You already know how to help golfers. Coach Creator packages that expertise into online lessons, courses, memberships and offers that sell without every dollar depending on another hour on the lesson tee. And you don't build the tech. The entire business backend comes built.
Want to talk it through first? Book a strategy call.
What coaches built with it
1M+
Reel views for Noah after joining
90
Course sales in Danny's first 7 days
35K+
New email subscribers for Ashley
30x
Follower growth for Amanda
Proof From Golf Coaches
Different coaches. Different starting points. Same system.
These are golf coaches who stopped relying only on lesson hours and started building assets that create sales, online students, and new opportunities.
Kerrod has worked with
Ashley Knoll — Golf Coach
Robert Cheney — Golf Coach
George Burnett — Golf Coach
Amanda Beeler — Golf Coach
Real Screenshots, Real Coaches
This isn't theory. Here's what it looks like in their own DMs and posts.
A live peek at the same real results feed you'll see further down the page.
Is this for you?
You’ve already become a great coach.
Now build a better business model.
The problem is not your coaching ability. The problem is that most golf coaches are stuck trading time for money, even when they have knowledge that could help golfers at scale.
This is for you if…
- Your income is still tied too closely to your calendar.
- You want to build online income without becoming a sellout or posting content that feels nothing like you.
- You want a system for content, email, offers, and sales instead of guessing each week.
- You’re willing to do the work and build this properly.
This is probably not for you if…
- You want to build passive income without actually doing the work.
- You want someone else to build the entire business while you stay hands-off.
- You’re looking for hacks instead of a real coaching business model.
- You’re not ready to stop relying solely on lesson income.
- You’re not willing to show up on camera. Your face and your voice are your two biggest assets online.
Real Coaches, Real Doubts
Whatever’s stopping you, someone here already had it.
“I don’t have time, my diary’s already full.”
Danny Malcolm was booked out 4-6 weeks in advance with two young kids at home. He launched his first online course without adding a single hour to his diary and made 90 sales in the first 7 days.
— @dannymalcolmgolf
“I don’t have an audience yet.”
Fraser Gardiner started with 520 followers and no online system in place. His first reel after joining hit 15,000 plays in 3 hours.
— Fraser Gardiner
“I’m not techy enough for this.”
Noah Vinyard, a PGA Director of Instruction, had struggled with his website and online presence for years. He now has a video with 1.7M views and grew from 3,000 to 10,000 followers in just 68 days.
— Noah Vinyard, 2024 PGA North Florida Section Teacher of the Year
“I’ve coached for years, this isn’t for someone like me.”
Kunal Bhasin has been a golf pro for 25 years and felt like a complete novice online. He has since hit 1M YouTube views, with content getting 10 to 20 times the views he used to get.
— Kunal Bhasin
Why Not Just…
You’ve probably already considered the other options.
Here’s why coaches choose a system built specifically for golf coaching over the alternatives.
…hire a social media manager or agency?
An agency can post for you, but they can’t coach golf. Coach Creator builds the system with your coaching knowledge as the raw material, not around it.
…buy a generic "build an online business" course?
Generic business courses are built for coaches, consultants, and creators of every kind, so the examples and platforms rarely fit golf. Coach Creator was built inside a real golf coaching business, for golf coaches only.
…keep doing lessons and grow slowly on your own?
Nothing wrong with that if the calendar keeps you happy, but every hour off is still an hour unpaid. This is for coaches who want the ceiling removed, not just a fuller diary.
…figure it out yourself from free content?
Free content teaches pieces: a hook formula here, a funnel tip there. Coach Creator is the sequence, not another scattered piece.
The 90-Day Build
Five phases. One complete online coaching system.
This is not about posting more for the sake of it. Each phase builds one part of the business: authority, audience, potential students, offers, sales, delivery, and automation.
Phase 01
The 7-Day Kickstart
Stop overthinking and get the first pieces live. We tighten your profile, give golfers a clear next step, publish your first content, and set up the foundation for new student enquiries in week one.
"I sent one email to 300 people and got three course sales plus four lesson bookings."
— Garrett Anderson
Phase 02
The Content Engine
Build the content system that makes you the obvious expert. You learn what to post, how to film it, how to edit it, and how to turn lessons, swing fixes, and coaching ideas into content golfers actually want.
"In just four weeks, I gained 4,000 Instagram followers and grew my email list by 250 people."
— Kristi Roach
Phase 03
The Subscriber Engine
Views do not pay your bills. You need a way to turn attention into golfers you can follow up with. You get the free golfer resource, opt-in flow, and welcome sequence that moves golfers from watching your content to joining your email list.
"$75,000+ worth of online product sales and over 40,000 email subscribers after building my sales system."
— Ashley Knoll
Phase 04
The First Sale System
This is where the business model changes. You stop only selling sessions and start packaging outcomes through online lessons, courses, or both. You get the offer, sales page, pricing, and launch emails to make the first sales.
"I made 90 sales in the first 7 days of launching my online course."
— Danny
Phase 05
The Scale System
Once the offer works, we make it repeatable. Content distribution, newsletters, launches, platform monetisation, and brand opportunities become part of a system instead of another list of jobs for you to remember.
"It is incredible to wake up in the morning to see sales that happened whilst I was asleep."
— Michael Kanev
What You Build
You don’t just learn the system.
You build it.
Step by step, you build the profile, content, offers, email systems, products, and automations that turn your golf coaching knowledge into an online business.
01 / Onboarding
Welcome & Onboarding
- Platform walkthrough
- Your Growth Scorecard dashboard
- Built-in AI tools
- Fast-track guide
02 / Foundation
The 7-Day Kickstart
- Start Here
- Authority Profile Formula
- The First Reel Kit
- The Autopilot Inbox
03 / Content
The Content Engine
- Filming & Setup
- Video Editing Walkthroughs
- Short-Form Strategy
- Long-Form Strategy
04 / Income
Get Paid for Online Lessons
- Profile and Pricing
- Getting Your First Students
- Delivering Lessons
- Growing Each Month
05 / Products
Create & Sell Video Courses
- Plan your course
- Record, edit, and publish
- Build your offer
- Launch and first sales
06 / Brand
Monetising Your Brand
- Platform monetisation
- Brand deals & sponsorships
- Media kit template
- Rate card framework
07 / Automation
Automated Growth Systems
- Automated Content Machine
- Automated Email Capture
- Newsletter System
- Automated Launch Campaign
Bonus
Live Call Recordings
- Every coaching call saved
- Searchable by topic
- 30+ sessions and growing
- Real coaches, real problems
You Get Software, Not Just Videos
See your growth. Scored, not guessed.
Coach Creator isn’t just video lessons. You get your own live dashboard. It turns your followers, email list, revenue, and content into a single Health Score out of 100, so you always know if the business is actually moving. It’s the same score as the free Growth Roadmap quiz, except here it recalculates automatically every month as you grow.
Overall Health Score
71/100
Followers
12,400
↑ 8% this month
Email List
3,150
↑ 140 new subscribers
Revenue
$4,820
Lessons + courses + funnel
Content Output
18 posts
Consistency: Solid
Followers Over Time
Illustrative screen. Your numbers, your dashboard, the same Health Score as the quiz, updated automatically for life.
Built-In AI Tools
AI that does the busy work with you.
Your dashboard isn’t just numbers. It’s built-in AI tools that turn what your Health Score already knows about your business into content and offers, ready to use.
AI Caption Generator
Turn a rough idea or a clip you just filmed into a caption built for golfers. Hook, story, and call to action included, in your voice.
AI Offer Generator
Feed it your Health Score and it drafts an offer built around your actual bottleneck. Not a generic template, a next move built from your own numbers.
Your dashboard, the AI tools, the 30+ live call recordings, and every other golf coach in the program. It all lives in one place: the Coach Creator community.
The Coach Creator Platform
Most programs teach you the business.
I hand you the business.
You do not buy seven tools and try to make them talk to each other. You do not spend three weekends watching setup tutorials. Your entire coaching business backend is built, branded, and running inside your own account.
What's already built for you
- Email list, sequences and automations
- Website, opt-in pages and lead capture funnels
- Sales pages, checkout and payment pages
- Booking calendar for free and paid lessons
- Lead and student CRM pipeline
- Course delivery and student memberships
- Instagram DM automation
- Onboarding, no-show, upsell and win-back automations
What it replaces
Go and price these yourself. This is not a made-up number.
Here's the part that matters
The software alone costs $3,924 a year.
Coach Creator is $1,997.
Which means the 160+ lessons, the full year of live coaching, the strategy session, the community and the guarantee are effectively free. You are paying less than the tools cost on their own.
The Investment
A complete system for turning golf coaching expertise into online income.
A full year of live coaching. 160+ lessons. The entire platform. Every template, funnel, and automation I use to sell online coaching, courses, memberships, and digital products.
Included inside Coach Creator
Plus the Growth Scorecard dashboard, the built-in AI tools, and the community you just saw above. And remember: the software on its own is $3,924 a year. You are paying less than the tools cost, and getting everything else with it.
Your Investment Today
$1,997
/ yearRenews at $997. You never pay full price twice.
Want to talk it through first? Book a strategy call.
Real Results
Real golf coaches. Real revenue.
Not theory.
Different coaches, different starting points. Same pattern: they stopped relying only on lesson hours and built systems that create enquiries, sales, online students, and new opportunities.
Do the work and do not make your first online sale in 90 days?
I’ll coach you personally until you do.
The only variable is whether you show up. I can offer this because the system works. The coaches who do the work get results.
You can’t lose unless you quit.
And here is exactly what "do the work" means
You complete the system. Your funnel and email capture are live. You publish content consistently. You make your offer to your audience. Do those four things, don't make a sale in 90 days, and I keep coaching you until you do. I'm telling you the conditions upfront because a guarantee you can't measure isn't a guarantee, it's a slogan.
Why Choose This Program
Built by a golf coach,
for golf coaches.
A few years ago I was coaching 60+ hours a week. I had a packed roster, golf schools, travel tours, and two PGA awards. I loved helping golfers, but I was exhausted.
Every dollar required my time. Every day off cost me money. So I built a different model, one built specifically for golf coaching rather than borrowed from other industries. I figured it out the hard way, and now I’ve built Coach Creator so you do not have to spend years doing the same.
It started with getting my coaching online properly. Then the first online students came in. Then the products, memberships, brand deals, and automated systems started stacking. That is how the business grew into a $40k+ per month online coaching business.
Everything inside this program is exactly what I use in my own business right now. I am not teaching you what should work. I am teaching you what does work.
Also featured in GOLF.com, the PGA TOUR's "On the Mark" podcast, and Australian Golf Digest. Founder of Perform Golf, his own golf training app.
Common Questions
Before you make the decision.
Is this only for golf coaches? +
Yes. Coach Creator is built specifically for golf coaches, golf instructors, and PGA professionals who want to build online income from their coaching knowledge.
What do I actually need to start? +
A smartphone and a willingness to show up on camera. That is it. No fancy equipment, no following, no prior experience building anything online. The program starts from the ground up and walks you through everything in order.
Do I need a big following to start? +
No. Some coaches start with almost no audience. Fraser Gardiner started with 520 followers. The system starts with profile setup, content, email capture, and offer building so you can grow from where you are now.
What if I already have an audience? +
Then your job is to turn that attention into email subscribers, online lesson enquiries, course sales, or recurring revenue. Coach Creator gives you the structure to do that.
Do I need to be tech-savvy? +
No, and this is the part most coaches get wrong about Coach Creator. You are not buying seven tools and connecting them yourself. The platform comes built. Your website, funnels, email, checkout, booking calendar, CRM and course delivery are already there and already talking to each other, inside your own account. If you want it fully installed, branded and live for you, add the Done-For-You Setup at checkout and we hand you a working business within 72 hours.
Do I still have to pay for ConvertKit, Kajabi, Calendly and the rest? +
No. The platform replaces all of them: ConvertKit, Carrd, Leadpages, SamCart, Calendly, ActiveCampaign and Kajabi. That is around $327 a month of software, in one place, on one login, included. The one exception: if you want advanced Instagram flows with comment triggers and story replies, keep ManyChat alongside it. The built-in DM automation handles the basics but does not fully replace it.
How much time do I need each week? +
Most coaches spend 5 to 10 focused hours each week in the first 90 days. The goal is not to add hours forever. It is to put in focused work upfront so the systems can run without you afterwards.
How long do I have access? +
Your membership runs for a full year and includes everything: the 160+ lessons, the platform, the community, the dashboard, the AI tools, the call recordings, and live calls with me every fortnight for the whole twelve months. The first 12 weeks are the intensive push to your first sale. The remaining nine months are where you scale it.
What happens after the first year? +
You renew at $997, not $1,997. Year one includes the 12-week program and your personal strategy session, which you only need once. From year two you are paying for the ongoing live calls, the platform, the community and the full library. You never pay full price twice.
Why is each intake limited? +
Every coach who joins gets a personal strategy session with me in their first week. That is an hour of my time, one on one, per coach. There is a limit to how many of those I can do in a month and still run the calls properly, so intakes are limited. When the intake is full, you go on the list for the next one.
What support do I get during the program? +
A personal strategy session with me in week one. Two live group calls every month for the full year, where you can put your funnel, your offer or your content in front of me and I'll review it live. A private room where I answer your questions directly, not just other coaches. Support replies within 24 hours. And the first-sale guarantee.
Can I use the payment plan? +
Yes. You can join with one payment of $1,997 or 3 monthly payments of $697. The one-payment option saves $94.
If you have read this far
Imagine it's this time
next year.
If nothing changes
- Still capped by the hours you can physically teach.
- Still meaning to start posting properly.
- Still watching other coaches build online while you stay on the tee.
- Still earning nothing on the days you don't work.
- Still no system, and another year gone.
If you start today
- An audience of golfers who trust your coaching and want to learn from you.
- Online lessons and products bringing in money every month.
- Funnels and automations running in the background while you coach.
- Students in countries you have never set foot in.
- A business that earns whether or not you're at the range.
The difference between those two years is a decision you make today.
Ready to start
Build a business that does not depend on a full calendar.
You still coach. You still help golfers. But now your content brings in potential students, your offers can sell online, and your business has systems working when you are not on the lesson tee.
Want to talk it through first? Book a free strategy call.
Not ready yet? Take the free 3-minute Growth Roadmap.
A note from Kerrod
I built this because I got tired of watching good coaches burn out chasing more lesson hours instead of building something that lasts. If you have read this far, you already know whether this is for you. I will see you on the inside.
